Reviews play an important role when it comes to improving brand awareness. However, the process can be slightly tricky. Considering the fact that not every customer would like to respond, businesses need to use efficient review management tools and devise creative ways to ask customers for reviews. In this article, we are going to discuss some of the best ways to help your business grow through customer reviews.

Use Targeted Mails

Perhaps one of the best ways to make sure that you get reviews is by asking your customers promptly. It is a fact that customers are most likely to review your products and services right after a sale is made or they have tried and tested the product.

As a result, the customer would like to give something back to you as a principle of reciprocity. This means that you can utilize targeted mails to ask customers for their feedback. If that does not work out, you can follow up with a call as well.

Send Handwritten Notes

When it comes to asking or provoking customers to send their reviews, there is nothing better than stepping beyond your comfort zone and handing out personal notes to the customers. This way, they realize that your business is putting in the efforts towards making sure that you are looked after.

Today, many businesses opt for this technique, where they send handwritten notes on different occasions along with their ordered products. As a result, the chances of getting reviews are much higher. With that said, you can consider sending a paper note or a postcard in an envelope.

Take A Quick Video At The End Of A Call

When it is time to follow up with the customers, many sales reps find themselves communicating via Skype or FaceTime. If that is the case, then you are very lucky, as you have the golden opportunity to record their testimonials at the end of the call.

However, you need to be a bit careful about the timing. You have to observe the customer behavior and record accordingly. Sometimes, a customer might not want their identity to be shown to the public. Therefore, do not push. On the other hand, you can also inform your customer or ask them if they allow you to record a testimonial at the end of the call.

Ask When They Have Shown Their Satisfaction

Sometimes, a customer will get back with nothing but joy and praise. It might be that they are purchasing from you again or they simply want to let someone in your company know that they were pleased.

For instance, you could try telling the restaurant manager that you had a great experience with the waiter while ordering food. This is a perfect opportunity for you to step in and request for a review.

Send Out SMS Review Requests

Sending out SMS review requests is an easy way to get reviews. However, you need to use them when appropriate. As a result, the decision might be a little tricky. Considering that customers receive an overwhelming number of messages on a daily basis, you would not want to add fuel to the fire.

Therefore, if you wish to send an SMS, send it at the appropriate time and wait for the reply. From the customer’s perspective, it will be a lot easier to copy-paste their review and send it on its way.

Promote Feedback On Your Social Media Accounts

There is no surprise that social media platforms have taken over our lives. We cannot spend even a single day posting something special with our friends and family members. At the same time, people are also looking for recommendations and suggestions on a daily basis. So, why not share and promote the feedback on your social media accounts?

At the same time, you need to act a bit smart as well. You have to look out for and search for mentions of your brand. Once you find the conversations, reply to the customers who have made purchases and ask for a review.

Final Word

Concluding, the above-mentioned tips will surely help you receive reviews from your customers. Keep in mind that you will have to update and slightly modify your techniques depending on the target market. Make sure you have a reseller review management software in place for this purpose. Once you start getting reviews, use them wisely to expand your business.