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Successfully Announcing Senior Management Transition
Objectives
Effectively communicate and minimize any negative reaction to a second change of CEOs in 18 months. :
Program
The Ruder Finn Investor Relations Group:
- Developed a synchronized internal and external communications strategy,
- Drafted the announcement news release and conference call script,
- Supported pre-announcement preparation sessions with senior management,
- Supported communications for all-hands employee meeting, and
- Prepared the new CEO for the company’s annual stockholders’ meeting, held a week after the announcement.
Results
Despite investor concerns about a second management transition less than 2 years, the stock actually traded up in the days following the announcement and there was little selling pressure from current investors.
