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PacketVideo: Driving Positive Change

Objectives

• Improve positive visibility of the PacketVideo brand and its wireless/CE products to establish a leadership position and drive new business partnerships

Program

• Leverage industry trends to increase media interest and generate proactive coverage opportunities, further develop existing media/analyst relationship and cultivate new ones through multi-city media tours, and establish PV as thought leader and visionary via expert positioning and speaking/award opportunities

Results

• Conducted 54 interviews/briefings over nine months with top-tier business press, trade outlets and industry analysts, including New York Times, Wall Street Journal, USA Today, BusinessWeek, PC Magazine, PC World, WirelessWeek, Telephony, Los Angeles Times, San Francisco Chronicle, RCR Wireless News, CNET, Engadget, Gizmodo and moconews.net.
• Generated 194 placements, with more than 7M total impressions
• Secured executive speaking opportunities at major industry events including CES, CTIA, CONNECTIONS and Mobile World Congress

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