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NEC
Objectives
- Build cohesive messaging and brand awareness among larger corporate, industry and consumer audiences
Program
- Amplified NEC America’s message via ‘surround sound’ media relations outreach
- Developed creative programs with partnerships
- Conducted industry analyst outreach
Results
- Increased coverage in business, tech, trade and consumer media for NEC’s Wireless Handset and Enterprise Telecom divisions
- Established NEC America and its executives as thought leaders in their respective telecommunications areas
