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Media Relations Support For Investment Bank: RBC Capital Markets

Objectives

Build name recognition in the Bay Area investment marketplace following its acquisition of Sutro & Co.

Program

• Introduce RBC’s market strategist to local reporters and editors through media tours.
• Provide media relations support for three technology company conferences, including pre-conference publicity and media attendance generated for and coverage of the conferences.

Results

• Firm’s market strategist quoted in key local media, including the San Francisco Chronicle, San Jose Mercury-News andSilicon Valley/San Jose Business Journal.
• The technology industry conferences covered by approximately 20 media representatives each year.  Coverage/interviews included Barron’s (two stories), CNBC, Dow Jones, BusinessWeek, Reuters, Bloomberg, Marketwatch, San Francisco Chronicle, San Jose Mercury-News, Los Angeles Times, RedHerring and CNET. 

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