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Livestrong.com

Position www.LIVESTRONG.COM as the most influential health/fitness site on the web
Drive site subscribers and visitors daily
Encourage use of site tools including The Daily Plate application which is an online calorie and food food/calorie intake tracker

Executed multi-tiered approach to traditional and online media to ensure maximum exposure on day of launch
Highlighted differentiating health and fitness features, such as the site’s ‘DARES’ community application that allows users to form groups and challenge each other to specific healthy goals
Carefully leveraged Lance Armstrong’s very limited time for greatest impact

84 broadcast, 130 print and online hits, reaching more than 33 million people in first week
Top tier placements included “Late Night with David Letterman,” Associated Press, “The View”
Visitors issued nearly 15,000 DARES on topics ranging from “DARE TO drink more water” to “DARE TO lower your blood pressure”
LIVESTRONG.COM was named one of the best health and fitness sites on the web by Outside Magazine, a publication among the most relevant to our target demographic
At launch, 54 percent of the traffic to LIVESTRONG.COM came from direct navigation (links from articles or people typing in LIVESTRONG.COM directly) absent any advertising
Just three months after launch, the site was receiving 3 million visitors per month, logging 40 million page views