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Elevating Awareness of an Experience Marketing Leader
Objectives
- Expand GPJ’s following beyond event trade press to reach top-tier business and advertising outlets, while positioning the company as the thought leader in the experience marketing sector.
Program
- Highlight successes around the Olympics, major business conferences, exclusive research and company acquisitions to drive coverage and secure meetings with leading publications and industry analyst firms.
Results
- Generated more than 100 million print and online impressions in target publications such as New York Times, San Francisco Chronicle, Ad Age, Brandweek and more.
- Developed new relationships with leading industry analysts at Forrester and IDC.
- Embarked on a strategic bylined article and Q&A program to position executives as thought leaders in outlets such as Ad Age, OMMA Magazine and Boston Globe.
- Secured coverage around campaign successes including the Olympics, MINI Cooper launch and more in outlets such as Adweek and Brandweek.
