› view more case studies

Building Communications for a Successful IPO

Objectives

Support a successful Initial Public Offering through its three critical phases:

·        Pre-filing

·        Registration Quiet Period

·        Post-Effective Quiet Period & Aftermarket

Program

Several clients planning to list either on the NYSE or NASDAQ exchanges sought ongoing support during each of the three phases.  The Ruder Finn Investor Relations Practice developed programs that included:

• Counsel to management on the IPO process, participants and regulatory environment as it affects company marketing and communications relative to “gun-jumping,” Regulation FD, Regulation G, and Sarbanes-Oxley,
• Competitive analysis and monitoring of peer group companies,
• Development of communications processes, including inquiry-handling, Disclosure Policy & Committee, and Insider Trading & Confidentiality processes,
• Creation of key messaging—“Investment Considerations”—to communicate each company’s investment thesis to constituent audiences,
• Employee communications training to avoid “gun jumping” and post-effective disclosure violations,
• Review of external communications to avoid forward-looking statements,
• Presentation coaching prior to road shows,

Preparing the company for the aftermarket Investor Relations program, including IR staffing, program development, website and shareholder communications materials development.

Results

All of the companies came to market without incident and at acceptable or better-than-anticipated offering prices.  NeuStar was recognized as the “IPO of the Year” of 2005 by Renaissance Capital and International Financing Review.

› view more case studies