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Case Studies

All-America Rose Selections (AARS)

All-America Rose Selections (AARS)

All-America Rose Selections (AARS) – an independent, non-profit organization representing 90 percent of the rose growers in the U.S. – selected Ruder Finn (RF) to design and drive their marketing and communications programs...

Client
All-America Rose Selections (AARS)

Mitsubishi Motors of North America (MMNA)

Putting Kids' Safety First

Kids Safety First is a national non-profit organization that was founded in 2004 by two Mitsubishi Motors employees frustrated by the confusion and lack of awareness among parents and caregivers about the importance of proper car seat usage.

Client
Mitsubishi Motors of North America (MMNA)

Sony

Sony VAIO P Series: The Lifestyle PC

In one of its most highly anticipated business decisions of 2009, Sony Electronics made its foray into the “Lifestyle PC” (or as some in the industry call it, the “netbook” market) in January.

Client
Sony

NEC

NEC

Ruder Finn/West builds cohesive messaging and brand awareness for NEC among larger corporate, industry and consumer audiences.

Client
NEC

Nationwide Health Properties

Investor Perceptions: Nationwide Health Properties

Kalt Rosen Group/Ruder Finn West determines how investor perceptions impact a Real Estate Investment Trust’s stock valuation.

Client
Nationwide Health Properties

Catalyst Semiconductor, Inc.

Catalyst Semiconductor, Inc.

Kalt Rosen Group/Ruder Finn West jump-starts the stock of a low-profile specialty semiconductor company that had experienced no change in its fundamental performance or operating profile.

Client
Catalyst Semiconductor, Inc.

NeuStar, Dolby, Supermicro, Volcano

Disclosure Training-Public Company Readiness

Kalt Rosen Group/Ruder Finn West guide several clients as they prepare for IPOs.

Client
NeuStar, Dolby, Supermicro, Volcano

RBC Capital Markets

Media Relations Support For Investment Bank: RBC Capital Markets

Kalt Rosen Group/Ruder Finn West builds name recognition for RBC Capital Markets in the Bay Area investment marketplace following its acquisition of Sutro & Co.

Client
RBC Capital Markets

Good Earth Tea & Coffee

Good Earth Sweepstakes Promotion

RF leveraged social media to increase brand buzz.

Client
Good Earth Tea & Coffee

PacketVideo
AVP Pro-Beach Volleyball

AVP

The 2008 Beijing Olympics showcased the best and brightest of the sports world and recorded the highest viewership numbers of any televised Olympics.

Client
AVP Pro-Beach Volleyball

Livestrong.com

Livestrong.com


Client
Livestrong.com

George P. Johnson Beckman Coulter, Inc. Hecla Corp. Nationwide Health Properties, Inc. NeuStar, Inc. Thoratec Corp. 	Volcano Corp.

Investor Audits: Measuring Awareness & Perception


Client
Beckman Coulter, Inc. Hecla Corp. Nationwide Health Properties, Inc. NeuStar, Inc. Thoratec Corp. Volcano Corp.

ThermoGenesis Corp. NeuStar, Inc.
Dolby Laboratories, NeuStar, Inc., SuperMicroComputer, Inc.

Disclosure Training ‘Boot Camp” for Public-Facing Employees


Client
Dolby Laboratories, NeuStar, Inc., SuperMicroComputer, Inc.

Dolby, Inc., NeuStar, Inc., SuperMicro Computer Corp., Volcano Corp.

Building Communications for a Successful IPO


Client
Dolby, Inc., NeuStar, Inc., SuperMicro Computer Corp., Volcano Corp.

TiVo
TiVo enlists Ruder Finn West

TiVo enlists Ruder Finn West

TiVo Inc., digital video recorder (DVR) pioneer, has chosen Ruder Finn West as agency of record to lead its public relations charge.

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RFW Launches Livestrong.com

RFW Launches Livestrong.com

RF executed a multi-tiered approach to traditional and online media for the launch of Livestrong.com.

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Setting Up AVP For Success

Setting Up AVP For Success

The AVP challenged Ruder Finn West with the task of engaging consumers in the beach volleyball lifestyle.

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