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Ruder Finn West Wins Tivo
Ruder Finn West has been selected as PR agency of record for TiVo, the creator of and leader in television services for digital video recorders. RF West's efforts will focus primarily on differentiating many of TiVo's most unique features through national media outreach, local market events, and third party partnerships.
RF West's campaign for TiVo demonstrates the agency's expertise in modern lifestyles through initiatives that are both timely and relevant. One such initiative will focus on children's exposure to the media. Childhood media expert Dr. Deborah Linebarger will work with RF in creating a "nutritional pyramid" showcasing a proper media diet for kids. The program is designed to combat the 150% increase in kids' summer TV viewing, and will feature the TiVo tool KidZone, a device that allows parents to choose quality programming for their kids. Another recent initiative centered around Father's Day, with advertisements running in both in national publications such as Fox National News, and local newspapers across the country. The campaign will continue through the summer and fall, surrounding events like Fashion Week and PGA Tournament.
Take the first step towards a long and successful partnership with Ruder Finn West.
