Making a Big Splash for the Sony VAIO Graphic Splash Notebook
In the uber-competitive notebook PC space, Sony turned to Ruder Finn/West to build the connection between the VAIO brand, fashion and self-expression, as a point of differentiation.
So, you’ve heard over and over that 2009 has seen companies take a hard look at communications goals and strategies. But, how about you personally?
Meet the RF/West Crew: Joe Foster
Avoiding poisonous rattlesnakes while repelling down a 75-foot cliff with the Mayor of Los Angeles is all in a days work for our hero, Joe Foster.
Business Lessons Learned in Dealing With Cancer
When I last appeared in the pages of MOVE! magazine, back in late 2003, I had written an article titled “Business Lessons Learned From my Experiences as an Endorphin Addict.”
RF/West Case Study: TiVo HD/Rhapsody Launch
This past fall, TiVo introduced the perfect, long awaited companion for the TV junkie's high definition television: the TiVo HD.
Viral Video: PR's Newest Secret Weapon
It's fair to say that before this past summer, few of us have watched a talking snowman ask a group of presidential candidates what their plans are to stop global warming.
Dreamerz Foods: Tips for Getting Holiday Shut Eye
It is the holiday season again, that wonderful time of year that brings most of us a rigorous schedule of long days and nights, filled with holiday preparations and seasonal soirees.
Q&A with Zeus Kerravala, senior vice president, Yankee Group
Incorporating industry analyst relations into an overall communications program should be an important goal for growing technology companies.
Ruder Finn has been selected as PR agency of record for TiVo, the creator of and leader in television services for digital video recorders.
Take the first step towards a long and successful partnership with Ruder Finn West.
